1. BE CREATIVE
Instagram is all about being creative and out of the box visually. What matters here is the graphical content that stands out of the crowd. Regular posts are not meant for Instagram – mind it.

BE CREATIVE WITH POSTS
The first and most important fact to keep in mind while using Instagram is that your posts must look visually gorgeous.
Story telling visually about your business that how you do it or it can also be about the products or anything that relates to your business.
Try to keep the least text on the post to maximize the reach.

HAVE A CREATIVE PROFILE
How your profile looks leaves an impression on the visitors. Audience on Instagram is keen to see something new, the ordinary profile won’t work. An attractive bio can help you attract the visitors.

2. CONTENT
“Content is the key in any kind of marketing” this fact will never fade away. It is said because content like description and hashtags help the post to reach targeted audience. These are the well known ways to bring the audience to watch your post and this comes before everything.

INSTAGRAM POSTS
Description on your post works as the keywords, so use them wisely with also being creative with them.

INSTAGRAM STORIES
Instagram stories (a feature that matches to snap chat) stay alive for 24 hours only. Use this feature to experiment with your posts, share stories related to your business or behind the scene stories.

INSTAGRAM HIGHLIGHTS
Highlights work just like the online folders that can save your stories. Name them creatively as well as effectively that relates to the content in it.

INSTAGRAM HASHTAGS
Hashtags are very potent to reach the maximum audience if chosen wisely. Use the hashtags related to your post that bring the maximum traffic.

BIO LINK
One & the only clickable link on Instagram profile is the bio link, use it to update the visitors about your latest additions in the store. Many businesses just don’t know how to utilize it, you don’t make the same mistake.

GROW INSTAGRAM FOLLOWERS WITH THESE EASY TIPS
3. COMPETITOR ANALYSIS
What everyone is doing is none of your business unless they are your competitors. Look for the businesses similar to yours that are actually getting the business out of Instagram. Not to copy but to get inspired and start thinking in the way they do. Everyone is doing it and you can too, a great advice to widening your thoughts and imagination. Even if you are good at thinking extraordinary stuff, do the competitor analysis.

4. MARK YOUR PRESENCE
It’s easy to start but difficult to continue (not impossible) – understand it. Generally everything looks interesting in starting but as the time passes we lose the interest. Avoid doing this, instead keep yourself motivated by following the pages similar to yours.

Look at how can you maximize your reach by posting at the right day and time:

BEST TIME TO POST ON INSTAGRAM
STAY ACTIVE ON INSTAGRAM
Post regular updates (at least 1-2 posts a weak) on your profile. This keeps the audience wishing for more posts from your side. Regularly posting and doing stories post will help maintain your existing followers. Otherwise wait and watch them unfollow you. As you know that no one wants unnecessary follows from their profile.

ENGAGE THE AUDIENCE
Posts that engage the audience drive good traffic. If you are doing it in the right way, your audience will start craving for more such stuff. Asking for the views, questioning makes everyone engaged with your page. People feel interesting doing this and tagging their known people on a post. Everyone wants to follow latest trend and they feel like being in the trend doing it.

OFFLINE PRESENCE
If you have a physical store, office or anything associated with your business, let the people know about it through your post. Tell them what you do there, how you do it, share your address, location, images or other creatives.

5. INSTAGRAM TOOLS
Tools are always available to make it easier for you. A number of Instagram tools/ apps are there for making your posts creative, enhancing their quality, tracking user behavior and performance, advising what and when to post etc. Here are some tools that you can look for:

Magic Social
Grum
Owl Metrics
Woobox
Later
VSCO
Linktree
Canva
INK 361
Juicer
6. INSTAGRAM PROMOTION
Instagram Promotion – paid promotion tool to increase your reach, engagement and visitors. A business will surely need paid promotion to build a good audience and increase the visitors on their profile or website. With Instagram promotion, you can tailor the audience, location and many other options according to your business.

7. ANALYZE
Whatever you are doing, always keep tracking the performance. Split test the posts, experiment with the tags, hashtags, content, creatives and monitor their performance. Make a list of the posts and how people reacted to them over the time. Analytics is not what everyone does but a good business will surely do. Instagram offers the insights and also there are certain tools available to get the help. Owl Metrics is a tool that can make it easier for you to collect and analyze the data.

The post HOW TO USE INSTAGRAM FOR BUSINESS appeared first on SKY DIGITAL MARKETING AGENCY.

With the rapid increase in internet users across the country, social media has seen a magnificent growth. The number has doubled up to 15 crores in a couple of years as compared to 7 crores+ in 2018. There is no surprise that Instagram has become more important than ever for the brands to build their presence.

Our team has been working for a number of businesses that has helped us to derive some data. We hope this date helps to get you the desired results when you post on Instagram. While there may be variation in region, timings and different niche, it can be considered on an average outcome. While we will not only discuss what, when and how to do, we will also try to focus on what not to do which is equally important. We will try to keep it short and to the point. Let’s begin with the most important questions that we have in our mind while posting on Instagram

WHICH IS THE BEST DAY TO POST ON INSTAGRAM?
Tuesday

WHAT IS THE BEST TIME TO POST ON INSTAGRAM?
Morning or early morning (6 am – 11 am)

BEST TIME TO POST ON INSTAGRAM ACCORDING TO DAYS
Monday: 6:00 am – 10:00 am

Tuesday: 4:00 am – 9:00 am

Wednesday: 7:00 am – 9:00 am

Thursday: 8:00 am – 10:00 am, 6:00 pm – 7:00 pm

Friday: 7:00 am – 9:00 am, 1:00 pm – 2:00 pm and 6:00 pm

Saturday: 7:00 am – 10:00 am, 6:00 pm – 8:00 pm

Sunday: 4:00 pm – 5:00 pm

PROVEN WAYS TO GROW INSTAGRAM FOLLOWERS ORGANICALLY
Quick tips from our research team:

We suggest avoid posting on Sunday unless necessary.
Monday gives out either the best or the worst results.
Tuesday, Wednesday and Fridays – these are our the best choices, none is the clear winner though.
Do not post too much, it will lead to lesser views
Now, while it would solely depend on targeted users and the type of business. One can surely take advantage if aware of the timings when most Instagram users are silent and when they are most active. Mostly, new digital marketers or business profile owners have too many questions in mind about what to post, when to post, how much to post etc. And we are sure this post will help you to start your Instagram journey how to use Instagram for business

An excellent tip from us would be the self experimentation or trust a company like us to do that for you 🙂

The post BEST TIME TO POST ON INSTAGRAM appeared first on SKY DIGITAL MARKETING AGENCY.

We are surely not luring you with some instant growth, but this is rather a gradual process. If you have patience, obviously you can achieve it. And this is the only step where most of the businesses lack and hence consider it a failure. Where many of the businesses do not get desired results even with the paid promotions, we will talk about some proven ways to grow Instagram followers organically. Sound too good to be true, but you can actually do it with the right technique.

Let’s cut to the chase and get you on the facts:

• First impression is last impression
  Seriously, first look is what will leave an impact on the mind of the visitors. So, set the scene for your Instagram growth. Look at your account exactly the way you would like to see a well established Instagram account. This means check the following: logo is perfectly placed, posts should be well placed like a pro.

• Start off with your contacts
  First target should be contact list on your phone, link your Facebook profile and make maximum use of your existing contacts. So that the profile does not have a 0 number of followers.

• Improve your content
  From bio to the captions and even alt text, everything should be well written to drive the maximum reach. Make use of these spaces to describe who you are in the best way.

• Consistency is the key
  The actual key to the whole story lies here, more consistency you show more the audience you build with the time. Yes, it is proven but most of the people out there lack and hence do not succeed. Wait! did i say to spam? Absolutely not, infact do not even think to as it can have adverse effects. So, do not post too much….

• Choose the right time to post
  How does it even matter? Ok let’s suppose that most of your visitors/audience are employees who work in a 9-5 job, could you gain the maximum interactions during their work time? Absolutely no, then we need to find the right time to target the audience and you will see the difference yourself. Well, this needs some time, experimentation and a deep analysis. Read this:

BEST TIME TO POST ON INSTAGRAM

• Understand the power of #InstagramHashtags
  A single relevant hashtag can earn you what a number of useless irrelevant hashtags can’t. So, hit the right spot by using the right hashtags for your posts as well as stories.

• KYA (Know Your Audience)
  Not everyone out there is your cup of tea, spend some time to know your target audience, their likes/dislikes. Once you have a clearer picture of your target audience, you are all set to post accordingly and grow Instagram followers organically.

• Make use of Instagram Features
  Reels, Live Videos, Stories and what not, Instagram is in trend and keeps updating itself, so why don’t you? Get your hands on these features as soon as you can to get the maximum presence.

• Instagram Stories are as important as posting
  Make your stories awesome with numerous tools and options available there. Even stories can be interactive using the already available tools in the settings.

• Engaging Posts & Stories
  Drop a few interesting facts & hold some contests on board on a regular interval, do not spam!

• Get some motivation
  You seriously need to follow some good Instagram accounts to light the fire in you. Yes, all you need while following these tips is patience and that is not easy.
• Keep an eye on your insights
  Track your performance, audience and all other insights to collect the information. This is very helpful in analyzing the growth and make further strategies to grow Instagram followers. Good thing is that Instagram offers this very much needed feature built-in.

HOW TO USE INSTAGRAM FOR BUSINESS?

In the end, the most important advise will be to stay patient, consistent and focused to your goal. This will not be easy but definitely will be worth it. You will for sure grow Instagram followers organically when these tips are followed carefully. Any doubt or need help? Leave your feedback in the comment section below or reach to us on mail@skydma.com

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